True Gent
Branding Experience
It’s a brand designed to ignite the emotional response of feeling good about one’s self.
BACKGROUND
True Gent is essentially a barber experience taken to a whole new level. It is a place where men can be part of a community that offers hair and fashion services in a social environment. Men can become a member of the exclusive club and receive certain benefits.
Exclusively for men
Hang out with your friends in style. Have your hair cut, beard trimmed, shoes shined, suit tailored, and enjoy a pipe & whiskey while you do it.
SOPHISTICATED CULTURE
Bars, nightclubs, your man cave. True Gent is for those who are bored of such mediocrity. True Gent speaks to men looking for deeper and more meaningful ways to spend their time. It’s a place for growth and conversation
IT’S A FEEL-GOOD SPACE
True Gent offers services to men who know the importance of feeling, looking, and acting like a true gentleman. It is a brand that inspires men to better themselves and encourages chivalry, courteousness, and honor. This brand is for men who know what they want and this is the place that they can get it. But it’s also a place where men can learn from others and aspire to.
Barber. Tailor. Community.
Authentic. Virtuous. True
A Decisive Man Knows Exactly What He Wants
