Kenra
Hair products for pro salons & hairstylists
BRAND
Modern. Unique. Innovative
PERSONALITY
Sophisticated. Friendly
AUDIENCE
Pro hair stylists. Salons. B2B.
BACKGROUND
Kenra are a purely professional brand dedicated to understanding and serving stylists.
Two unique brands, Kenra Classic, and Kenra Platinum, each driven by the daily needs of stylists. A complete range of high-performance products combined with straightforward and accessible education gives stylists the confidence to address every client’s need.
Kenra’s passion is developing best-in-class innovations while delivering superior and reliable results. They strive to elevate the stylists’ artistry and craft.
Kenra Classic.
Packaging design for shampoo & styling products are directly influenced by the monthly promotions. Products are combined which requires unique packaging and therefore some interesting challenges for design. This concept certainly lives up to the brands characteristics.
Magazine Publications.
Featured in publications directed at professional hair product distributors such as CosmoProf, SalonCentric, and Ulta Beauty. Kenra have also been mentioned in Cosmopolitan, Seventeen, Us Weekly and more.
Kenra Platinum.
Packaging design is done in the same way for the Platinum brand. Different colors and the theme for the year are pre conceptualized and used in the determined way. The best way to describe Kenra Platinum would be Paris Hilton and Kenra Classic Sandra Bullock.
Store Graphics.
Posters, shelving fascias, and internal incentive programs to encourage sales of Kenra products are created. These items rotate each month with new promos and the design follows brand standards with an added visual element – this element would be refreshed each year. Adding a theme or concept to your brand at times of sales can be a useful way to keep the attention of your consumers.