GloryFood
A Natural Ingredient Supplier
Nature Provides, We Supply
Glory Food is a B2B natural ingredient supplier to the supplement, botanical, nutritional, pharmaceutical, and food industries. Their mission is to provide existing and future customers with the best quality ingredients, excellent service, and instant delivery all at a competitive price. They have supplied a wide variety of ingredients to customers since 2003.
Challenge
Being in a business to business landscape, the stigma tends to bare heavy on the mundane and rigid style of design. Supplement companies have an abundance of suppliers to choose from which makes this a very competitive market. Glory Food needed to gain exposure, recognition, and respect in order to become the preferred choice amongst their competition.
Approach — Education and knowledge about all of Glory Food’s ingredients, clearly defined within a fresh new look. Glory Food’s products are in the realm of traditional Chinese medicine (TCM), which is becoming increasingly more popular in western civilization. We wanted to capitalize on this and enlighten others about the unique benefits of these products.
B2B doesn’t mean boring! B2B is still a consumer market & that means human interaction.
Solution
Thinking of plants as medicine I fused together a natural, earthy look & feel with a medicinal quality. I intentionally moved away from the business to business stereotype and brought this brand to life through social media, video and printed materials. All of Glory Food’s products were put under the spotlight in order to expose their benefits and gain interest from potential buyers. This has helped Glory Food to achieve the professional, knowledgeable persona that they desired.
