Abilities
& Skills
My purpose as a designer is to help brands discover their authenticity, and leverage it to create compelling stories that engage and inspire. Over time I have worked to define the purpose, positioning, and differentiation of brands in the industries of restaurants, health & wellness, technology, beauty, and more.
I have gained the knowledge and wisdom that comes with 15+ years of diverse experience working with web developers, copywriters, animators, and marketers. This has equipped me with a broad skill set offering a unique range of expertise in brand strategy, identity, and storytelling for a wide range of applications.
Insight
• Market Analysis
• Internal Research
• Customer Research
• User Research
• Persona Development
Strategy
• Brand Positioning
• Brand Story
• Brand Architecture
• Brand Naming
• Brand Experience Strategy
Experience
• Visual Identity
• Brand Voice
• Websites
• Packaging
• Content
Onward & Upward
• Brand Launch
• Brand Implementation
• Market disruption
• Brand Management
• Brand Evolution