Royal Skyline
Rooftop Bar
BRAND
Modern. Reserved. Edgy
PERSONALITY
Refined. Fun. Casual
AUDIENCE
Young. Hip. Spirited
BACKGROUND
Royal Skyline is an exclusive rooftop bar located in London, England. From the rooftop, there is a wonderful skyline view of the city. The bar is modern, sophisticated, and trendy.
England is known for its royalty and every city has its own unique skyline. These two elements come together within the logo design to create a mark equally as unique and representational as the city of London itself.
See how London city landmarks come together to create a skyline and form the image of a crown – the symbol of royalty. Crown = Royal, landmarks = Skyline.
Big Ben, Tower Bridge, London Eye, and One Canada Square
The Logo
See how London city landmarks come together to create a skyline and form the image of a crown – the symbol of royalty. Crown = Royal, landmarks = Skyline.
A unique and recognizable logo design is an important element for the brand identity process. According to Purely Branded, a brand “lives and evolves in the minds and hearts” of consumers. Its identity, therefore, is crucial to the business’s future. The logo is the face of a business but brand identity doesn’t only live within the logo, it lives throughout every element of the business. For success one must consider credibility and trust, advertising impressions, mission statement, personality, color & type, language, connection & emotion, and consistency.
The Menu
Customers are presented with a fine drink menu which focuses on popular English, European, and American drinks. Easy to navigate by categories of whiskey, wine, and cocktails, customers can enjoy an easy selection and overall experience.
Royal Skyline embraces design.
Modern and eye-catching posters can be seen throughout the city to capture the attention of passers-by.
Standing out amongst the visual noise of todays advertising space is a challenge and this is how to do it.
Generic, standard, predictable, and safe design is not enough
Evoke Emotional Response
The Royal Skyline brand can be experienced through the website and entices potential customers to visit and see it for themselves. The essence of sophistication and community is captured within the design in order to project and return that feeling to the viewer.
